{"id":55,"date":"2007-01-23T18:42:00","date_gmt":"2007-01-24T01:42:00","guid":{"rendered":"http:\/\/systematic.hrblogs.org\/2007\/01\/23\/the-things-that-delight\/"},"modified":"2010-02-18T12:33:51","modified_gmt":"2010-02-18T19:33:51","slug":"the-things-that-delight","status":"publish","type":"post","link":"https:\/\/blog.andyscherer.com\/?p=55","title":{"rendered":"The things that delight"},"content":{"rendered":"<p>Yesterday was my son&#8217;s 11th birthday. He got a few new games for his <a title=\"Nintendo DS\" href=\"http:\/\/en.wikipedia.org\/wiki\/Nintendo_ds\">Nintendo DS<\/a>, and when he went to check them out he yelled out for me to &#8220;check this out!&#8221;<\/p>\n<p>In the setup of the DS you enter your birth date, and it very dutifully displayed a splash screen when he started it wishing him a Happy Birthday, replete with famous Nintendo game characters. Needless to say he was absolutely delighted by this simple bit of &#8216;personalization&#8217;.<\/p>\n<p>Why don&#8217;t our applications do this? Why is it so hard to build anything beyond the most basic and broad personalizations into our systems? We know a lot about each user, and we can infer even more. Besides adding efficiency and eliminating unnecessary distractions, why can&#8217;t we delight our users?  Until we have the same narrow-margin mindset that makes Nintendo and Amazon go our of their way to keep their users happy we will continue to be broccoli, as <a title=\"Vendorprisey\" href=\"http:\/\/theotherthomasotter.wordpress.com\/\">Thomas<\/a> puts it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday was my son&#8217;s 11th birthday. He got a few new games for his Nintendo DS, and when he went to check them out he yelled out for me to &#8220;check this out!&#8221; In the setup of the DS you enter your birth date, and it very dutifully displayed a splash screen when he started [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[286,289,287,288],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-archive","category-design","category-systematic-viewpoints","category-user-experience"],"_links":{"self":[{"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55"}],"version-history":[{"count":1,"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":218,"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=\/wp\/v2\/posts\/55\/revisions\/218"}],"wp:attachment":[{"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.andyscherer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}